Read the new

Welcome to your new AA lifestyle

Welcome to the new digital AA lifestyle magazine, an improved and enhanced version of the printed version we previously published. Our move to a digital format has been in the offing for some time and was necessitated by a variety of factors. Among these were the unreliable post office and the incredibly high costs of print publishing and distribution. Our move to a wholly digital publication is also in line with international trends and provides proliferated opportunities to engage with our readers. It’s a new and fresh approach and, I believe, an important one that will also make your experience with the magazine more interactive. We hope you enjoy the interaction with content videos that lead into our social media pages for a far more immersive experience.

We are excited to share the new format of our magazine with you, we hope that you find much value in the revised content. It’s also our showcase to display the incredible range of products and services we have available for you, all geared to making your life simpler, easier and safer, while we also celebrate the heroes in our business who bring you these solutions. You will find more information on these products and services on our dedicated product pages.

No magazine would be complete without reflecting on travel and in time the AA will be communicating with you about our bespoke travel solution that offers you amazing deals on local and international travel. The AA is renowned for being the authority on all matters motoring and we will be sharing with you more insight into this environment to educate and inform our reader base and share information on financial wellness.

Often life brings to bear much pressure. Living is an art, and I would like to share with you a few thoughts about creating a better life for you and your family. In the daily rush of surviving, take time to savour special moments, whether watching a sunrise or sunset, or enjoying your favourite cup of tea or coffee in the morning. Choose to live a life of design where you become clear about the things that are good for you whether that be nutrition, a work environment, friends, the content you consume, and the thoughts you programme that in time become your reality. More importantly, be crystal clear about those things that diminish your quality of life. Make time to exercise, as well as time for reflection to be still and simply appreciate the life in our veins and the oxygen we breathe.

When was the last time you did something for the first time? Try something new, even if it is a morning stroll, Pilates or yoga. Small positive habits go a long way to provide a beautiful, healthy life. Until our next edition, I wish you are surrounded by kindness, tolerance, and appreciation for things money can’t buy.

Enjoy this edition of the new AA lifestyle which we have taken great care to put together for you.

Yours
Willem Groenewald
Chief Executive Officer