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AA Research

At the AA, we believe that informed decisions lead to safer, smarter mobility.

That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.

Our research explores key topics such as:

  • Roadside assistance usage and service trends
  • Driver behaviour and safety attitudes
  • Mobility patterns and transport choices
  • Public sentiment on fuel pricing, licensing, and regulation
  • Emerging technologies and their impact on mobility

We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.

Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.

Collaborative Action Turns the Tide on Road Fatalities
Collaborative Action Turns the Tide on Road Fatalities

Easter 2025 Road Safety Gains Welcomed - AA The Automobile Association (AA) welcomes the significant reduction in vehicle collisions and fatalities recorded over the Easter 2025 period. These positive outcomes underscore the effectiveness of early planning, consistent...

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Mixed outlook for fuel prices in January – AA
Mixed outlook for fuel prices in January – AA

Current unaudited data from the Central Energy Fund (CEF) shows a mix of increases and decreases in fuel prices for January. Commenting on the data, the Automobile Association (AA) says the data indicates that while there is a slight increase for ULP93, diesel, and...

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