The golden rules
wear a helmet
watch out for pedestrians
watch out for kids
Use child safety seat
Stop when tired
stay bright
Slow down for kids
share the road
obey the speed limit
Do not text and drive
check your vision
buckle up
check your tyres
always pay attention
check your tyres
always pay attention
THE CHALLENGE
#3500Lives – MAKE ROAD SAFETY A PRIORITY
Every day, more than 3,500 people are killed on the world’s roads. Young people are particularly affected as road crashes are the number one cause of death of 5 to 29 year olds.
This is an alarming trend, a plague that needs to be stopped, a human, economic and social cost which has become unacceptable. The FIA is on the front line in tackling this challenge, together with its 245 Member Organisations around the world.
Everyone has a role to play in making roads safer for all. Supported by number one outdoor advertising company JCDecaux, the #3500LIVES Campaign outlines Golden Rules that can help save your life and the lives of others.
We also encourage you to sign up to the FIA Manifesto for Global Road Safety which calls on all governments to prioritise road safety and introduce effective legislation on key risk factors on the road.
