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Our Directors

Meet the senior leadership of the organisation.

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Chief Executive Officer: Willem Groenewald

Willem Groenewald is the Chief Executive Officer of the Automobile Association of South Africa (AASA) since October 2019.

Willem has a long history of successfully leading large companies in South Africa, many of these through difficult economic circumstances. He is a person of great strategic ability and insight, and he brings a wealth of business experience and knowledge to the AASA. He is a highly-regarded and proven leader with an excellent pedigree in management.

Willem has a strong financial background having served in several senior financial positions including as Chief Financial Officer.

Previous positions he has held include: Financial Manager at Millennium Entertainment Group Africa – VCR – Trutone (1998); Financial Manager at Johnnic Communications – GDC – Gallo Properties (2000); Senior Financial Manager at AVUSA – Nu Metro Cinemas (2002); Executive: Finance at AVUSA – YELALA (2010); Chief Operations Officer at Times Media Entertainment – Retail Operations (2011); Chief Operations Office at Times Media Entertainment (2013); Chief Executive Office at Pervana (Pty) Ltd (2015).



Director: Nico Crous

Nico Crous joined the AA as a chartered accountant in 1995, after working for the South African Revenue Services. Initially, his role was to provide financial management support to the commercial business units as assistant general manager. When the finance divisions were merged in 1997, Nico assumed the role of AA Management Accountant.

In 2001 he became Divisional Manager: Finance and in 2004 was promoted to his current role as a Director.



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The Automobile Association of South Africa

For over 90 years, we’ve provided you with roadside rescue and security, so you know you can rely on the Automobile Association day and night.

We aim to empower you as a road user and add value to your life with our products and services.

Be safe – not sorry – this festive season

Schools across South Africa officially close for 2023 on 13 December and reopen on 17 January 2024. The expected increase in traffic volumes on the country’s major routes means road users will have to ensure they are vigilant and focussed on the road. The Automobile Association (AA) again urges all motorists, passengers, and pedestrians to be responsible, and play their part in making holiday traffic safer. “Traditionally this is an extremely dangerous time to be on our roads; fatalities over...

More fuel price relief on the horizon

Fuel prices across the board are projected to decrease significantly in December, according to unaudited mid-month data from the Central Energy Fund (CEF). The Automobile Association (AA) says the decreases will add further relief to struggling consumers, especially ahead of the end of the year, and the expected increase in traffic on major holiday routes. Based on the current data from the CEF, consumers can expect a decrease of around R1.06/litre for ULP 95, R1.05/l for ULP 93, and a massive...

A reminder to get your car ready for the road before the year ends

November is the ideal month to prepare yourself and your vehicle for any end-of-year trip you may be planning. The Automobile Association (AA) advises that ensuring the vehicle is serviced, that the tyres are in good condition, and that the necessary licences – including those for trailers and caravans – are in order and security measures are in place, should be a priority to avoid any breakdowns, interruptions, or run-ins with the law. With barely a month left before most people wind down for...