AA Research
At the AA, we believe that informed decisions lead to safer, smarter mobility.
That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.
Our research explores key topics such as:
- Roadside assistance usage and service trends
- Driver behaviour and safety attitudes
- Mobility patterns and transport choices
- Public sentiment on fuel pricing, licensing, and regulation
- Emerging technologies and their impact on mobility
We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.
Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.
It’s up to you to make our roads safe this Easter
The approaching Easter long-weekend will see a surge in traffic volumes on major routes in the country, and we again urge motorists to be especially vigilant on the roads for their own, and other road users’ safety. The long weekend begins on Good Friday on Friday, 7...
Use your head, wear a helmet and never leave the house without your REMI
According to the World Health Organisation (WHO), the first large, case-control study of helmet effectiveness estimated 85% and 88% reductions in head and brain injury respectively for helmeted cyclists relative to un-helmeted cyclists. In addition, studies show that...
Some good, some bad news for fuel in April
Unaudited fuel data from the Central Energy Fund (CEF) is pointing to possible increases of around 25cents/litre to petrol prices in April. Commenting on the data, we note that the good news, however, is that the data is showing a decrease to the wholesale price of...
Traffic problems caused by rolling blackouts need urgent attention
The proliferation of car guards and street vendors directing traffic during rolling blackouts is a serious concern, and traffic authorities must do more to ensure the proper flow of traffic during times when traffic lights are not functioning. The Automobile...
Fuel price increases on the way
Association calls on Finance Minister to repeat last year’s decision not to increase fuel levies in February Budget Speech Fuel prices across the board are set to increase in February says the Automobile Association (AA). Commenting on unaudited data from the Central...
Decrease in festive season road deaths is encouraging, but more needs to be done
The decrease in the number of road fatalities during the recent festive period compared to the previous period is encouraging and welcomed. But, says the Automobile Association (AA), the number of deaths on the country’s roads remains too high, and requires urgent...