AA Research
At the AA, we believe that informed decisions lead to safer, smarter mobility.
That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.
Our research explores key topics such as:
- Roadside assistance usage and service trends
- Driver behaviour and safety attitudes
- Mobility patterns and transport choices
- Public sentiment on fuel pricing, licensing, and regulation
- Emerging technologies and their impact on mobility
We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.
Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.
Fuel likely to increase in November
Consumers should brace themselves for more expensive fuel in November, as mid-month data from the Central Energy Fund (CEF) is showing increases to all fuels are likely in the new month, says the Automobile Association (AA). The main contributor to the...
AA launches yet another AA Certified Pre-Owned Inspections dealership in Kuruman
M & I Motors in Kuruman The Automobile Association (AA) launched an innovative service with independent vehicle dealerships and AA Approved workshops across the country to provide consumers with credible information on pre-owned vehicles they intend purchasing....
AA launches yet another AA Certified Pre-Owned Inspections dealership in Hermanus
Autohaven dealership in Hermanus The Automobile Association (AA) launched an innovative service with independent vehicle dealerships and AA Approved workshops across the country to provide consumers with credible information on pre-owned vehicles they intend...
AA and Huawei partnership ushers in new era for Association, Members and customers
Automobile Association (AA) CEO Willem Groenewald today presented the Association’s future technology strategy at the Huawei Cloud TechWave Summit MEA in Dubai. Speaking under the headline of “Go Cloud, Go Further, the Road of Digital Transformation for AASA”, Mr...
New tyre pricing a blow to road safety
Association says problems in the tyre sector a symptom of poor management of SA’s macro-economy The imposition of provisional higher excise duties on tyres imported to South Africa from China is a major blow to road safety in the country and should be reversed...
Mixed outlook for fuel prices in October
Petrol users could see another sizable reduction in their fuel price in October while diesel users are facing an increase, says the Automobile Association (AA). According to unaudited mid-month data of the Central Energy Fund (CEF), petrol is expected to decrease by...