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AA Research

At the AA, we believe that informed decisions lead to safer, smarter mobility.

That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.

Our research explores key topics such as:

  • Roadside assistance usage and service trends
  • Driver behaviour and safety attitudes
  • Mobility patterns and transport choices
  • Public sentiment on fuel pricing, licensing, and regulation
  • Emerging technologies and their impact on mobility

We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.

Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.

Outlook good for decreased fuel costs in June
Outlook good for decreased fuel costs in June

While international product prices are edging higher, and the Rand remains weak against the US Dollar, fuel users in South Africa can still expect relief at the pumps when fuel prices for June are adjusted on Wednesday (SUBS:: 7 June). The Automobile Association (AA)...

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Only 31% of citizens feel safe in South Africa
Only 31% of citizens feel safe in South Africa

Only 31% of South Africans feel either ‘mostly safe’ or ‘completely safe’ in the country. 37% of citizens feel either ‘barely safe’ (22%) or ‘not safe at all’ (15%) in South Africa. The majority of South Africans (32%) feel somewhat safe living in the country. This is...

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Breakdown of petrol costs in SA 2023
Breakdown of petrol costs in SA 2023

Petrol users across South Africa are paying around R1.50 a litre more for fuel in May 2023 than at the same time last year. The increases to 93ULP inland and 95ULP at the coast represent increases of around 7% to petrol over a year period. The wholesale price of...

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Good fuel news for consumers likely in June
Good fuel news for consumers likely in June

Despite recent Rand weakness, the fuel outlook for June remains positive with significant reductions in all fuels likely in June. Commenting on unaudited mid-month data from the Central Energy Fund (CEF), the Automobile Association (AA) says lower international...

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