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AA Research

At the AA, we believe that informed decisions lead to safer, smarter mobility.

That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.

Our research explores key topics such as:

  • Roadside assistance usage and service trends
  • Driver behaviour and safety attitudes
  • Mobility patterns and transport choices
  • Public sentiment on fuel pricing, licensing, and regulation
  • Emerging technologies and their impact on mobility

We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.

Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.

Breakdown of petrol costs in SA 2021
Breakdown of petrol costs in SA 2021

The Automobile Association (AA) does not regulate or adjust fuel prices in South Africa, nor does it have any input in how the fuel prices are calculated. Fuel prices are officially calculated and adjusted on the first Wednesday of every month by the Department of...

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ESCAPE THE WINTER BLUES WITH THESE SHO’T LEFT GETAWAYS
ESCAPE THE WINTER BLUES WITH THESE SHO’T LEFT GETAWAYS

What’s the best way to escape the winter blues? It’s heading off for a spontaneous weekend getaway! Nothing beats the feeling of turning your back on the city to explore the roads less travelled and discover South Africa’s hidden gems. And with access to a...

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Mixed early fuel picture for June as oil battles Rand
Mixed early fuel picture for June as oil battles Rand

PLEASE TAKE NOTE: The Automobile Association (AA) does not regulate or adjust fuel prices in South Africa, nor does it have any input in how the fuel prices are calculated. Fuel prices are officially calculated and adjusted on the first Wednesday of every month by the...

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Be sure with AAQA
Be sure with AAQA

The COVID-19 pandemic hit everyone hard, but the hospitality sector, in particular, suffered immensely because of travel and lockdown restrictions. Many hospitality establishments, sadly, had to reduce staff numbers and, worse, faced the prospects of closure. But...

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Get your vehicle ready for winter now
Get your vehicle ready for winter now

Temperatures across South Africa are gradually falling, and the full onset of winter is imminent. The Automobile Association (AA) says it’s important for motorists to be aware of the change in climate, and to prepare adequately for the cold months ahead. “While people...

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Drops expected in fuel prices  when DMRE adjusts for May
Drops expected in fuel prices when DMRE adjusts for May

PLEASE TAKE NOTE: The Automobile Association (AA) does not regulate or adjust fuel prices in South Africa, nor does it have any input in how the fuel prices are calculated. Fuel prices are officially calculated and adjusted on the first Wednesday of every month by the...

read more