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AA Research

At the AA, we believe that informed decisions lead to safer, smarter mobility.

That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.

Our research explores key topics such as:

  • Roadside assistance usage and service trends
  • Driver behaviour and safety attitudes
  • Mobility patterns and transport choices
  • Public sentiment on fuel pricing, licensing, and regulation
  • Emerging technologies and their impact on mobility

We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.

Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.

Minor relief, if any, expected for fuel prices in August
Minor relief, if any, expected for fuel prices in August

Following two consecutive months of substantial fuel decreases, the tide appears to be turning and South Africans can expect either minor relief at the pumps in petrol prices and slight increases to diesel and paraffin prices in August. According to the Automobile...

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Positive outlook for most fuel prices for July
Positive outlook for most fuel prices for July

The small decrease in the number of fatalities on South African roads between the December 2022 and January 2023 festive period and the 2023/2024 period is commendable and signals a slight improvement in road safety efforts by authorities. However, the Automobile...

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2024 to start on positive fuel note for consumers
2024 to start on positive fuel note for consumers

Despite the volatile Rand and concerns around shipping routes in the Red Sea, local fuel prices are still expected to decrease when they are adjusted by the Department of Mineral Resources and Energy next Wednesday. Commenting on unaudited data from the Central Energy...

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Good fuel news for motorists to start 2024
Good fuel news for motorists to start 2024

South African motorists can expect significant fuel price reductions to kick-off 2024 says the Automobile Association (AA). Commenting on unaudited data from the Central Energy Fund (CEF), the AA says both grades of petrol, diesel, and illuminating paraffin prices are...

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