AA Research
At the AA, we believe that informed decisions lead to safer, smarter mobility.
That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.
Our research explores key topics such as:
- Roadside assistance usage and service trends
- Driver behaviour and safety attitudes
- Mobility patterns and transport choices
- Public sentiment on fuel pricing, licensing, and regulation
- Emerging technologies and their impact on mobility
We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.
Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.
The health of your car battery is important
The Automobile Association (AA) received over 18400 calls to jump-start vehicles across the country this year and expects these calls to increase as temperatures rise. Extreme temperatures, both hot and cold, can affect the performance of your car battery. In hot...
Be safe – not sorry – this festive season
Schools across South Africa officially close for 2023 on 13 December and reopen on 17 January 2024. The expected increase in traffic volumes on the country’s major routes means road users will have to ensure they are vigilant and focussed on the road. The Automobile...
More fuel price relief on the horizon
Fuel prices across the board are projected to decrease significantly in December, according to unaudited mid-month data from the Central Energy Fund (CEF). The Automobile Association (AA) says the decreases will add further relief to struggling consumers, especially...
A reminder to get your car ready for the road before the year ends
November is the ideal month to prepare yourself and your vehicle for any end-of-year trip you may be planning. The Automobile Association (AA) advises that ensuring the vehicle is serviced, that the tyres are in good condition, and that the necessary licences –...
Huge fuel relief for consumers and motorists expected in November
South Africans can expect huge relief at the pumps in November when the Department of Mineral Resources and Energy (DMRE) officially announces fuel adjustments for November. The Automobile Association (AA) says unaudited data from the Central Energy Fund (CEF) is...
Relief at the pumps expected in November
South Africans can breathe a sigh of relief as fuel prices are set to decrease in November, based on unaudited mid-month data from the Central Energy Fund (CEF) says the Automobile Association (AA). The current data is indicating that ULP95 is set to decrease by...