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AA Research

At the AA, we believe that informed decisions lead to safer, smarter mobility.

That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.

Our research explores key topics such as:

  • Roadside assistance usage and service trends
  • Driver behaviour and safety attitudes
  • Mobility patterns and transport choices
  • Public sentiment on fuel pricing, licensing, and regulation
  • Emerging technologies and their impact on mobility

We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.

Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.

Why do car batteries act up in winter

If there’s ever a chance a car battery would suddenly not work, it is in Winter. This is because car batteries are forced to work harder to get the engine going than at any other time of the year. Cold temperatures affect the functioning of the car battery as it is...

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Some relief expected at the pumps in August

South Africans can expect some relief at the pumps in August based on current unaudited mid-month data from the Central Energy Fund (CEF), according to the Automobile Association (AA).   The current numbers are showing 95ULP petrol down by around 90c/l, 93ULP...

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