AA Research
At the AA, we believe that informed decisions lead to safer, smarter mobility.
That’s why we invest in ongoing research to better understand the needs, behaviours, and expectations of South African motorists.
Our research explores key topics such as:
- Roadside assistance usage and service trends
- Driver behaviour and safety attitudes
- Mobility patterns and transport choices
- Public sentiment on fuel pricing, licensing, and regulation
- Emerging technologies and their impact on mobility
We use these insights to shape our products, improve service delivery, and advocate for policies that protect and empower road users.
Whether you’re a policy maker, business partner, or AA member, our research offers valuable perspectives on the future of mobility in South Africa.
World day of remembrance for road traffic victims
Every year, 1.19 million people lose their lives on the world's roads. More than half of these fatalities involve pedestrians, cyclists, and other vulnerable road users. Each life lost is one life too many. The World Day of Remembrance (WDoR) for road traffic...
Mixed bag of fuel prices to end off the year – AA
South African motorists can expect a mixed bag of fuel price adjustments in December. The Automobile Association (AA) says current unaudited data from the Central Energy Fund (CEF) indicate a slight reduction in petrol prices, and more substantial increases to diesel...
Hard work and dedication sets the AA’s Collen Khoza on a new path
It takes resilience to rise above the challenges that life presents and then to succeed. Collen Khoza grew up in a small village in Limpopo, where he and his five siblings were raised their grandmother, surviving on government social grants. Life was tough and Collen...
Blue Light behaviour a shameful blight on SA roads
The presence of Blue Light Brigades appears to be increasing with these high-speed motorcades now an almost daily occurrence on Gauteng highways. The Automobile Association (AA) says Blue Light Brigades pose a threat to road users, particularly as drivers in the...
Fuel good times set to end in November
The five-month trend of fuel decreases is set to end in November according to the Automobile Association (AA). Commenting on unaudited data from the Central Energy Fund (CEF), the AA says it expects the first fuel price increase since May in November as a result of...
AA appoints Bobby Ramagwede as new CEO
The Automobile Association (AA) has appointed Bobby Ramagwede as its new Chief Executive Officer with effect from 1 October 2024. Ramagwede brings to the position extensive professional experience at CEO and Board level in a career spanning almost two decades. An MBA...